Customer language is a goldmine. Reviews, support tickets, and social comments reveal the exact pain points, hopes, and objections your ads must address. Here’s a simple workflow to turn raw feedback into angles you can test next week.
What to extract from reviews
- Pain points: Frustrations, anxiety, or tasks people struggle with.
- Desired outcomes: The transformation they want (“sleep through the night,” “save 2 hours”).
- Objections: Price, trust, time, complexity.
- Proof nuggets: Specific numbers, before/after, unexpected use cases.
- Phrases to steal: Repeatable wording that sounds natural to your prospect.
Set up a lightweight pipeline
- Collect sources. Export 50–200 recent reviews/comments from your store, Amazon, TikTok, and support inbox.
- Normalize text. Remove names/PII and keep star rating, date, and product.
- Tag quickly. In a spreadsheet, create columns: pain, outcome, objection, proof, phrase.
- Group themes. Use a pivot/table to surface the top 3 pains and top 3 outcomes.
- Pick angles. Choose 3 pain–outcome pairs with at least one proof nugget each.
Turn angles into testable scripts
For each selected angle, draft a 20–30s script:
Hook (0–3s): Quote or paraphrase the highest‑frequency pain in the customer’s own words. Problem (3–7s): Briefly dramatize the situation. Solution (7–15s): Introduce the product and outcome in clear terms. Proof (15–22s): Drop your proof nugget (number, testimonial clip, before/after). CTA (22–30s): One clear next step.
If the hook mirrors real buyer language, your CTR rises without changing offer or spend.
Example angle from real phrases
- Pain: “The app kept compressing my ad videos.” - Outcome: “HD files we can reuse across channels.” - Proof: “Downloaded 37 creatives in under an hour.” Hook line: “Stop losing quality every time you save an ad.” CTA idea: “Download HD from the Ads Library—free.”
Measure messaging fit fast
- CTR & hold rate: Does the hook earn the first 3 seconds?
- Cost per view-through: Cheap early views suggest the angle is resonating.
- Comment sentiment: Are people tagging teammates or asking buying questions?
Keep your angles fresh
- Monthly refresh. Re‑run the pipeline on the latest 100 reviews.
- Seasonal pass. Compare Q4 reviews vs. Q1 to catch new objections.
- Win shelf. Maintain a doc of “angles that won” with links to the final ads.
Next steps
- Capture creative quickly with Step-by-Step: Downloading Videos from Meta Ads Library.
- File everything for reuse using Best Practices for Organizing Ad Creative Swipe Files.
- Compare with How to Analyze Ad Hooks That Actually Convert to pick the right opener for each angle.
Download ads faster with Meta Ad Media Downloader
Paste any Ads Library link into Meta Ad Media Downloader to grab high-quality ad media (videos, images, carousels) and keep your swipe file current.